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How a bag of Cheetos changed my life

Today I want to get personal. I want to talk about how a bag of Cheetos changed my life forever.

The year is 2010. I’m working at Walgreens as a stock boy. I’ve been working there for 4 years and have enjoyed my time working there. This job puts some money in my pocket, let’s me buy things, and I liked the people I work with, then things changed.

Long story short management switched up on me. I went from the golden boy to the whipping boy. Suddenly, everything was my fault, I could do no right. Everyday people were looking for reasons to blame me for whatever was going wrong.

I remember things got to the point where every day I left work mad and frustrated. I’d be sitting in my car just thinking about how pissed off I was about that shift. How angry it made me to have a day like that. I felt like Peter Gibbons in Office Space. Every day wasn’t my saddest, but every day was my angriest.

In general me working a retail job was always a square peg in a round hole. I’ve always been a person who struggles with authority. Well, what I really struggle with is having an idiot in charge. I’m okay learning and working with people who know more or can help me grow, but to listen to someone just cause you say I have to and still go along with that them when I know this is not the best way to operate this job, yeah I can’t respect or listen to someone like that. So in this retail/ corporate environment I was always going to struggle cause I can’t “play the game” enough.

Still things went well for so long that even though I knew this about myself I figured I was in a situation where there would never be a problem. I worked and was managed by smart people. But that’s only true until it’s not. And once the morons came to town the conflict began and it felt like things got to the point where even the management I liked turned their back on me. They didn’t disagree with my complaints, but at the end of the day they sided with management over me cause they to were playing the game. So now I was alone and frustrated.

Things came to a head on a night shift I was working. I was doing the closing process which involves sweeping, mopping, filling up the chips, dairy, and soda sections of the store. I was filling up the chips when I realized my truth. I was fucked.

I was 22 and totally lost. This job was leading me nowhere and I was going nowhere fast. This was no longer a place where I could move up in the ranks. This was no longer I place where I could build good relationships. And, if things got real bad here, this may not even be a place I could put down as a reference. And if I can’t put this place down as a reference then I’ve really messed up cause then I’m 22, 23 years old with no college degree and no job on a resume! I was freaking out so I stopped filling up the chips and just stared at them.

While I was staring into the dark abyss that was my life, a manager named Bob walked by. Bob was his actual name, and he was one of the managers I was still cool with. He understood my situation, empathized with me, and he and I were cool and able to talk about life beyond retail. Because of this I felt comfortable talking with him. So when he walked by and said “What’s up?” The way people always do in the corporate world like 10,000 times a day, I actually answered. I said something like “Not good. Like what am I doing here? What am I doing with my life?

Naturally Bob was taken a back for a moment. He was shocked I spilled my guts out just like that, but he quickly adjusted and was able to have a conversation with me. He turned to me and said, “Well, I’ll tell you what I tell everyone else. What is it that you want to do for a living?” My answer was quick and immediate. “Music. I just want to do music.” “Then you should focus on doing just that” he said that to me and walked away. After he said that I regained my composure and finished filling up the chips, but after that conversation my life changed.

Things didn’t go back to normal for me the next day. I was changed forever. The next day I was googling how to go back to school. Figuring out what I wanted to do in the music industry, and how I could accomplish that. It took me many years, but that moment led to me going to college, being a professional pianist, teaching, composing, and now working on sound design. Everything changed for me that day when I filled the chip aisle. And that’s how a box of chips changed my life.

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Five ways to help musicians during this pandemic

This global pandemic is hurting all of us in a myriad of ways. Today I want to talk about what you can do to help your favorite musicians get through this situation.

Some of the ways will be financial, but many will be free and take little time for you to do. So while money always helps I understand you might be hurting just as much as your favorite artist. So, by all means don’t feel bad if you can’t support people financially. There are plenty of ways you can show support without spending a dime. Some of them might even be more beneficial than spending money

Buy Their Stuff

The first one is also the most obvious. If you want to help musicians buy their stuff. Support their work. Go to your favorite artists’ website and buy their music, buy their merch, join their Patreon, etc. Different musicians have different revenue streams. So see what they have to offer and purchase what you feel comfortable paying for.

Retweet, Share, and Promote their work

This is a great, free way to help the musicians you love. By sharing their social media posts you are not only spreading the word, but endorsing the artist. You’re saying “I like this artist. I like what they do. And if you like me and my tastes, you should give this a listen.” That’s a lot more genuine and has potential for a bigger impact on the person who reads it than if the artist says it. When the artist shares their stream, album release, or latest video, it feels like an ad. When a friend shares it, it feels like a recommendation from a trusted source. So sharing your favorite artists latest work/social media post might be the most impactful thing you can do.

Follow Them!

This may seems small but it’s what all musicians want. We just want you to us, to know you’re out there, and you love what we do. Follow your favorite artist. Subscribe to the their YouTube channel, like their FB page, follow them on twitter. Wherever you are on the internet following your favorite musician there means the world to them. Sometimes it’s what they want even more than money. I know that’s the case for me. The biggest thing I want is for people to read these blogs and subscribe to my YouTube channel. For me that’s the best way you can show love and support. Being an artist is hard and just knowing people are out there following, watching, and supporting goes a long way in keeping us motivated, energized, and loved.

Watch Their Streams

With no concerts or events happening for the rest of the summer and perhaps the rest of the year, live streaming has seen a huge uptick amongst musicians. Watching these streams is a huge help. It encourages artists to keep doing some form of live performance, it gives them a bigger audience, and, if they set it up, you can donate money during their stream and help them continue performing for a living. So be on the lookout for your favorite musicians stream and watch when you can.

Donate to State and National Emergency Funds

Maybe you want to help music in general and don’t have a specific artist in mind. Maybe you want t to help the entire community at large be it local or national. State and National orgs are doing great work setting up funds for musicians during these difficult times. Obviously depending on where you live the orgs that help your community will vary, but here are a few I like.

Jazz Foundation has a Covid-19 Musicians’ Emergency Fund you can donate to. While New Music USA has a Solidarity Fund geared towards new/creative/improvised music freelancers. You may also want to think about your favorite music venues and record stores. Lots of them have GoFundMe campaigns or have online deals to encourage buying merchandise online. Think of how you like to consume music, how this pandemic has effected that, and what you can do to help,

Closing Thoughts

We are all in this together this is a terrible and traumatizing situation we are all in. Some of have lost loved ones, some of us have lost our jobs, and the rest of us have to continue forward and work in these extreme circumstances. Despite everything that’s happened in 2020 I remain an optimist. We will come out stronger and we will do this together. So support your favorite musicians however you can, support your local business however you can, and don’t feel guilty if you don’t have the funds to do so. That’s why I made sure to add so many ways to help that cost nothing. Do whatever you can and if you have any additional ideas on how we can help each other leave a comment below.